The e-cigarette market size was $17,901.1 million in 2022, and it is expected to reach $38,631.1 million in 2030, with a growth rate of 10.1% during 2022-2030. The fall in conventional cigarette smoking has been a major driver, with consumers switching toward safer alternatives, such as electronic cigarettes. Thus, the increasing awareness regarding e-cigarettes being safer than traditional ones, particularly among the young population, contributes to the growth in sales.

Countries such as the U.S., the U.K., France, China, Japan, and Italy are the major markets for e-cigarettes. However, with the increasing popularity in the APAC and African regions, sales in several countries, such as South Korea, Indonesia, the Philippines, South Africa, and Australia, are projected to witness rapid growth in the coming years.

With the growing popularity of e-cigarettes, fragrance and flavor vendors are introducing a large variety of flavors to attract manufacturers and customers. Menthol, chocolate, mint, bubble gum, cola, and fusions of fruits and other flavoring substances are attracting a huge number of consumers. Users in North America and Europe, predominantly the U.S., Canada, and the U.K, are recording a shift toward flavored products.

For instance, it has been recorded that a significant proportion of the young populace from middle and high schools use them because of their appealing flavors. Hence, with the increasing demand for flavored products in different regions of the world, the introduction of various flavors is trending in the market.